Simphiwe Majola champions fashion with purpose at Basha Uhuru Festival.

Johannesburg, South Africa - Celebrated creative strategist and cultural architect Simphiwe Majola brought powerful insights and industry wisdom to the stage at this year’s Basha Uhuru Freedom Festival, held at Constitution Hill. As a panelist in the session titled “Building Bold Brands: Fashioning Identity, Influence & Impact,” Majola spoke passionately about the intersection of fashion, storytelling, and strategic visibility in building timeless brands.

With over two decades in the industry, Majola reflected on a journey that began in 2002 at South African Fashion Week, where his love for fashion, image, and communication first took shape. Since then, he has emerged as a leading voice in brand development, having worked on high-profile campaigns spanning fashion, entertainment, and media.

“It’s not just about looking good,” said Simphiwe Majola during the panel. “It’s about being seen, understood, and remembered.”

In a conversation that deeply resonated with emerging designers, content creators, and entrepreneurs, Majola emphasized the importance of clear brand identity, purpose-driven communication, and consistent public relations in navigating today’s competitive fashion economy. His approach blends creative flair with strategic precision—encouraging fashion businesses to build brands that speak beyond aesthetics toward legacy, cultural relevance, and market influence.

The Basha Uhuru Festival, a flagship celebration of youth freedom and creative expression, brought together a vibrant network of designers, strategists, and storytellers to envision a future where African fashion leads with confidence, authenticity, and impact.

Majola continues to mentor and collaborate with emerging talent, while shaping bold brand narratives in South Africa and beyond.

For more, visit: Basha Uhuru Festival