top of page
Search


Absa unveils groundbreaking brand TVC exploring AI, identity, and the story behind the numbers.
Image supplied: Johannesburg, South Africa, 07 July 2025 - In a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity. Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory - a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters . This next

PRESS RELEASE
Jul 83 min read
bottom of page
